A 2025 Data Snapshot: TikTok vs. Instagram in Malaysia
SCROLL TO DISCOVER ↓Who Has the Bigger Audience?
Users Aged 18+ in Malaysia
Users in Malaysia
Where Is Time Actually Spent? The difference is staggering.
Average time spent on TikTok monthly.
TikTok's algorithm creates a highly captive audience, leading to industry-defining session lengths.
Average time spent on Instagram monthly.
While still a significant figure, it's less than half of TikTok's, indicating a different usage pattern.
Maximizing Marketing ROI
TikTok's engagement rates are consistently higher across all influencer tiers, offering greater potential for virality and authentic connection, especially with nano and micro-influencers.
Go from data to decision with generative AI.
Enter a product or brand for Asia Euro Wines, and let AI brainstorm three localized campaign concepts.
Our Strategic Recommendation